Involvement:Expert (understands the inner workings) - Ownership:more than 1 month
It is cheap.
It stays in the socket because of the little hooks.
You can feel the difference between the front and back side, making it easier to plug in in the dark than the Apple cables.
The build quality sucks. I have been using it for about a month now, only connecting it to my iPhone very gently, and now it just refuses to work. No charging, no data, nothing.
Maybe it was because I put it in a bag ONCE, rolling it up less tightly than the original packaging had, that broke it, but you'd expect it would be able to handle that.
Don't bother buying these. They will break in a matter of weeks, even when you use it very very carefully.
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